Pacific Capital Partners Unipessoal LDA (PCP) is pleased to announce the completion of an investment in Bairíssimo LDA, by the Spanish subsidiary of Pacific Capital Partners – Iberifi Ventures, S.L.
According to Doriane Zalewski, Marketing Director at Pacific Capital Partners, “In a world where one in nine people do not have enough food and with 70% of food waste occurring in the production process, there is a substantial need for sustainable solutions. Bairro is a Lisbon-based startup powered by green logistics that helps reduce food waste through efficient ordering and distribution solutions. Pacific Capital Partners invests in companies that shape future markets through disruptive technologies and methods.”
In addition to being a strategic partner of PCP’s beverage and consumer goods division (FMR Brands), Bairro has reinvented the supermarket shopping experience with a digital approach. Launched in Lisbon in 2020 by young entrepreneurs Artem Kokhan and Milana Dovzhenko, the Bairro platform is a “darkstores operator” that enables fast delivery of supermarket products, with a focus on quality of user experience, fast delivery, low cost and high standards of product quality. The platform offers delivery within 30 minutes.
Pacific Capital Partners’ Strategy & Planning Manager, Enrique Lanata, said Bairro “has shown an incredible track record of execution, profitability and growth, in less than 24 months, considering the Covid-19 crisis in between. The company has found a way to generate value in such a competitive market by attracting customers to the platform and creating long-term agreements with partners in various segments and markets.”
In fact, to date, the startup already has contracts with large multinationals such as PepsiCo, Unilever, Nestlé, Beiersdorf, Iglo, Procter & Gamble, Gleba, Noble, Purina and Sumol Compal. In addition, FMR Brands’ products (SAVG ENERGY, SAVG LYF, #ACABO!, RTD2) are already being sold on the platform and others will be added soon.
“CFP found in Bairro an incredible opportunity to expand its presence in the food and consumer technology markets in Europe, leveraging Bairro’s competitive advantage in the Portuguese market and its growth plans” adds Enrique Lanata.