FMR Brands, a consumer goods and services company by Pacific Capital Partners, elevates traditional beverage experiences into lifestyle-driven products.

Based in Lisbon, Portugal, FMR Brands curates premium products and memorable experiences, fostering connections that go beyond the beverages themselves.

The major brand under FMR Brands is SAVG WORLD, a comprehensive lifestyle ecosystem that merges high-quality beverages with immersive experiences. SAVG WORLD is dedicated to activating one’s “inner savage” through a diverse range of initiatives, including live events, wellness gatherings, and social impact projects. The brand also leads a non-profit branch supporting environmental sustainability and motivational outreach, embodying SAVG WORLD’s commitment to purpose-driven community engagement.

Additional FMR Brands include:

RTD2: A ready-to-drink cocktail brand crafted for social occasions, emphasizing quality and convenience.

#ACABÓ: A solidarity-focused brand offering sparkling lemonade, with all profits donated to NGOs that support refugees, underscoring a commitment to social responsibility.